Our Mission To pioneer a shift in European street culture, breaking away from the stigma that associates streetwear with rage, anger and crime; our mission at Keep Watch is to raise awareness of the forgotten taboos that surround our society through fashion.
www.keepwatch.co
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www.keepwatch.co
#keepwatch #newstreetwear #upandcomingstreetwear
OUR STORY
Who are we?
A team comprised of luxury fashion and photography professionals who have accrued over 10 years of experience with the likes of Allsaints, DKNY, Armani, Harvey Nichols and ASOS.
The story began when the team (this sounds like a superhero story so far!) simultaneously managed to take a step outside of society's ''box'' and look at the quantity of issues taking place from the outside in.
The disillusionment relating to the unresolved issues that have fallen down the pecking order in our society versus the complexity of articulating thoughts and opinions without falling victim to isolation and political correctness, inspired us to build a divergent channel in which people can find their voice, all the while being reminded to 'Keep Watch' of society's occurrences that are too often overlooked by modern media.
Why are we here?
In a world that is being dominated by outrage and rebellion as a result of social issues that are quickly forgotten as social media rapidly moves forwards to the next hot topic; we are here to use fashion as a platform to not only give people the confidence and the freedom to express themselves, but to breathe life into the dying elephant in the room that still deserves surveillance. #Keepwatch
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