Optimized Health Quick Start Guide Video Series - Video 1 - The Keto Entrepreneur Origin Story

Introduction

So let me start by saying (or rather typing) that I am not a doctor or a medical professional - I am a Digital Marketer.

I run a marketing agency called Dominate Media, so don’t mistake any of the contents of this Quick Start Guide - or any of my commentary on health or fitness - as medical advice.

Please consult your doctor for personalized medical advice and always seek the advice of a physician, or other qualified healthcare provider, before making any changes to your diet or exercise routine.

Okay, now back to the story.

About 7 years ago, I was in the best shape of my life.

I was vegan.

I was doing yoga 3-5 times a week.

I was running 5ks and even thinking about training for a triathlon (except that I REALLY don’t know how to swim… I know how to not drown while in the water, but I know that’s not the same thing as swimming).

I felt good and I looked good.

Then, I decided to take a new job as the National Sales Manager for an air conditioning manufacturer.

And this new job came with a moderate pay increase but a MASSIVE increase in stress level.

Here is what a “normal” week looked like for me as the National Sales Manager:

I would get on a plane early in the week (no later than Monday) to travel to a client's location.

I would do a 1 hour sales presentation presentation then drive to 2-3 other locations and do THE SAME EXACT presentation.

Then, in the evening, I would take the client to a $400, 3-hour long dinner so that we could talk business.

If I was lucky, I would get to my hotel room around midnight (it was usually MUCH later) and try to pass out as quickly as possible, so I could get some sleep before I had to wake up at 6 AM, so that I could do THE SAME sales presentation 2-3 times per day.

I would usually have to do this for 2 more days before I could go back home… and get ready for next week, so that I could do it all again.

I was travelling so much with this new job, I didn’t have time to take care of myself like I used to.

I went from practicing yoga 3-5 times a week to washing a ribeye steak down with a couple of glasses of wine 3-5 times a week.

… And ultimately, I ended up gaining around 35 pounds.

Fast forward to last year, when I made the decision that it's time to TRY to get back into shape and lose the weight I had put on.

Considering I USED to be in great shape I thought it wasn't going to be a big deal - All I would need to do is “eat better” and “exercise more” (you know, the standard fitness advice) and I would be able to get back into shape.

But despite my efforts, nothing was working.

Even though I was eating salads regularly, choosing “health” foods instead of cookies and desserts, and working out a few times a week, I still wasn't seeing any results.

I had 35 pounds to lose and the traditional calorie counting wasn’t working for me.

I KNEW I needed to try something extreme.

So I started doing the Ketogenic (aka. “Keto”) diet.

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