Rachel finds a niche startup in the wedding industry

Rachel from The White Collection talks with me about building a niche startup in the wedding industry, She details the lengths of sourcing bridal shoes from overseas and the challenges of competing against the established online and brick-and-motors retailers - all on top of having a young family and a consulting job.

wedding styling,wedding stylist,wedding decorations,wedding reception,wedding florist,wedding planner,event planner,event stylist,event management,interior design,wedding decoration,wedding ideas,wedding goal,white collection shoes,bridal shoes,