To compete in Singapore's crowded sports market, Decathlon needed to reach consumers where they were doing their research: on YouTube. Using new formats like TrueView for action and Director Mix, the brand served users personalized ads, boosting online conversions by 175%, in-store visits by 28%, and ROAS by 51%.
Decathlon boosts conversions with personalized YouTube ads
To compete in Singapore's crowded sports market, Decathlon needed to reach consumers where they were doing their research: on YouTube. Using new formats like TrueView for action and Director Mix, the brand served users personalized ads, boosting online conversions by 175%, in-store visits by 28%, and ROAS by 51%.
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