Sales Training - Sales Mistakes - Not having a high Like ability Factor

Not having a high Like ability Factor – People normally buy from people whom they love. To increase sales you need to get your prospects to like you. So how do we build familiarity and get close.
a. Don’t sell – Rather than selling, invite the prospect and create an environment for friendly discussions. The sale will just follow.
b. Get personal – Build a personal relationship. Get to know more about the prospect. His likes and dislikes. And don’t just make any political statements as any wrong statement can upset the relationship built.

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