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All You Need to Do Is Be Better Than the Alternative

All You Need to Do Is Be Better Than the Alternative A lot of people struggle to scale their service-based business because it requires hiring people who aren't necessarily capable or willing to deliver the service that you personally provide. What people forget to remember is that your employees don't need to be a 100% carbon copy of your service, they just need to be better than the alternative. If the alternative option is delivering at a 75% then what really matters is that your team delivers at 80% to your 100%.

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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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