#IncredibleImpacts #ICCAWorld #legacy Incredible Impacts 2019 winner the European Lung Foundation's Pippa Powell shares insights on the Healthy Lungs for Life (HLfL) campaign. The campaign is a global awareness-raising campaign, established by the European Lung Foundation and European Respiratory Society in 2013, prioritising the importance of respiratory health. The campaign runs each year during the ERS International Congress at a host European city.
Its primary objectives are prevention and public education with the key aim to reduce the burden of lung disease on society built around four core priorities: the breathing of clean air (indoor and outdoor), smoking cessation, vaccination and active lifestyles.
A major public visibility project in the host city ensures the the impact of the ERS International Congress impacts not only on those in the healthcare world, but also members of the public in the local area. Lung function tests are held across each city, offering a unique opportunity for researchers from the GLI to collect information on lung function from a huge audience.
Patients with lung conditions are invited to participate in events, allowing them to meet with and hear first-hand from experts.
A series of engaging events, including air quality monitoring, distribution of “clean air route” maps, bike challenges and mass exercise classes are designed to encourage public engagement in the host city. Patient and patient groups are targeted with a variety of events – from lung testing to information evenings and healthcare professional training events.
Patient groups, healthcare professionals and politicians are encouraged to take up Healthy Lungs for Life mantle by holding their own local events during the period of the Congress, with resources provided by ELF and ERS, with key messages conveyed to European Parliament.
ABOUT INCREDIBLE IMPACTS
The Incredible Impacts Programme celebrates the “beyond tourism” value of international association meetings to create a powerful platform to advocate their positive societal impact. A panel of independent judges form the association world will determine which meetings have proven impact to award three grants of USD 7,500 on behalf of BestCities Global Alliance and ICCA. More information:
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