Change starts from leadership and senior executives being the example so that the message is transferred to the rest of the organization. Digital selling & marketing transformation comes with challenges and changes. It requires a change in the mindset but also in the behavioral aspect. That is why many leadership teams have trusted Tricycle Europe coaching team to guide their teams towards the adoption of digital sales and marketing strategies. Establishing their digital brand is the foundation of it. Watch the next piece of the interview between Lennart and Allison to find out more about how coaching can help your leadership / senior executives teams. Our Executive Digital Branding Coach, Allison Meekins, has been interviewed by Lennart Sloof (Manager Digital Marketing Strategies at Accenture Netherlands) on the topic of digital selling transformation. They spent some time together to exchange perspectives about their experiences working together. Lennart is the visionaire of some Accenture programs that Tricycle Europe is running. Allison is having the role of executing such digital marketing and sales transformation programs with leadership teams.
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