Business and politics should not operate in separate spheres. Politicians rely on business success and a strong economy to tout their credentials, while businesses depend on politicians passing or amending laws that will not harm the interests of their industry. The interactions between businesses and politics have completely transformed in recent years. Although personal relationships between politicians and business leaders continue to be important, and regular phone-calls and meetings remain useful, making a real impact in political communications also requires a digital strategy.
Digital public affairs is now a global trend; Eo Ipso has found that 91% of leading companies have digitalised at least some part of their public affairs. These businesses have realised that political opinions are shaped on digital channels.
Political communications requires a fine balance of diplomacy and forcefulness. Companies need to show respect for how the political process works, but at the same time make it clear that they are determined to make a difference.
A useful way of approaching political communications is asking: how can I create a win-win situation? If politicians realise that you can help them with their public standing, then there is a very good chance they will take the time to listen.
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