Meet April and Keith Peterson, owners of River Rock Outfitter and find out what makes Fredericksburg personal to them. It's Personal series is sponsored by Fredericksburg Department of Economic Development and Tourism. Local small business owners share their personal stories. Find out why certain entrepreneurs located their business downtown, what local businesses they patronize, what they like to do on their off time and what inspires them to continue investing in downtown Fredericksburg. Read more about the It's Personal Series:
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